Lab Testing Content Calendar

THE LAB TESTING CONTENT CALENDAR

Turn Your Content Into Clients—With a Strategy That Actually Work

The plug-and-play content calendar system built for lab testing practitioners ready to stop winging it and start converting

GET INSTANT, LIFETIME ACCESS!

You’re Not “Bad at Social Media”—You’re Just Missing the Strategy

You’ve likely spent hours creating educational content that gets saved, liked, maybe even shared—but doesn’t actually fill your calendar.

THE LAB TESTING CONTENT CALENDAR

Turn Your Content Into Clients—With a Strategy That Actually Work

The plug-and-play content calendar system built for lab testing practitioners ready to stop winging it and start converting.

GET INSTANT, LIFETIME ACCESS!

And if you're like most practitioners we work with...

You’ve tried batching, content pillars, and caption templates—but still feel scattered and unsure of what to post.
You post consistently for a few weeks, then burnout hits and you disappear (again).
You wonder if all this effort is actually doing anything... or if it’s just a time suck.

You’re not alone. Most practitioners don’t have a clear system that connects their content to their client journey—one that turns curiosity into conversions.

But the good news? That part is fixable.

Two Ways to Simplify Your Strategy and Start Seeing Results

No more second-guessing. No more spinning your wheels. Whether you need a one-time clarity boost or ongoing support, there’s a path for you.

Path 1: "I want structure but prefer to create my own content."

Recommended: The Functional Lab Testing Content Calendar

PERFECT IF YOU'RE LOOKING FOR A ONE-AND-DONE SYSTEM TO FINALLY BRING STRUCTURE TO YOUR CONTENT.

This option gives you over 5 months of pre-mapped content, aligned with your goals and services.

You’ll get:

➡ A done-for-you content calendar – Auto-populates based on your niche, ideal client, and goals to give you a personalized roadmap for 5+ months of strategic content.

➡ Over 50 plug-and-play captions – Copy, paste, and tweak captions that are aligned to specific content pillars and designed to educate, engage, and convert.

➡ A full analytics tracking system – Track growth, engagement, and performance inside a simple dashboard that helps you actually improve month over month.

➡ 3 high-converting email sequences – Done-for-you nurture and sales sequences (25+ total emails!) to help move your followers from Instagram into your programs.

➡ Research-backed hashtag strategy – Boost discoverability and stay relevant with access to 800+ hashtags

Investment: One-time payment of $197

Ideal if you’re ready to hit the ground running with a self-guided strategy built for practitioners who use functional lab tests.

JOIN THE CONTENT CALENDAR

Path 2: "I want help creating consistent content, from start to finish."

Recommended: The Functional Practitioner's Content Membership

IF YOU WANT ONGOING SUPPORT, MONTHLY CONTENT DROPS, LIVE TRAININGS AND PLUG-AND-PLAY TOOLS TO KEEP YOUR STRATEGY FRESH AND SAVE YOU TIME - THIS IS FOR YOU.

You’ll get:

➡ Monthly done-for-you content kits – Plug-and-play graphics, captions, and Reel prompts tailored to what your audience actually wants to see (and what converts).

➡ Access to our full Lab Testing Content Library – Ready-to-use Instagram posts, story slides, and educational content for HTMA, GI, hormone, and DUTCH testing—updated and growing monthly.

➡ Our signature AI-powered content system – Update any content to match your tone, niche, and ideal client with our easy-to-use prompt & GPT training framework.

➡ Trainings that teach you how to actually show up online – From Reels to IG strategy, get step-by-step trainings that eliminate the guesswork.

➡ Done-for-you ManyChat automations – Prebuilt chat sequences that work behind the scenes to qualify leads and book clients without your constant input.

➡ A complete Facebook & Instagram Ads training – So you know exactly how to amplify your content and offers with paid ads, without hiring an agency.

Investment: Choose month-to-month or bi-annual payments

Whether you’re short on time or simply tired of creating content from scratch, the Content Membership gives you everything you need to show up consistently and strategically. No more second-guessing what to post, when to post it, or how to turn views into clients.

EXPLORE THE MEMBERSHIP

So Which One Is Right For You?

Both the Content Calendar and the Content Membership are designed to help lab testing practitioners finally get strategic and start converting online—but the best choice depends on how much support you want:

The Content Calendar

BEST FOR: Practitioners who want a plug-and-play system they can own forever and a strategy they can make their own

DELIVERY: One-time payment - Lifetime access to all materials and trainings

WHAT'S INSIDE: A fully built-out calendar that populates based on your goals and niche, complete with captions, hashtags, email sequence templates and trainings to walk you through each section

IDEAL IF: You are a self-starter who loves having everything mapped out upfront and want to implement it with your own take

JOIN THE CONTENT CALENDAR!

(One-time payment of $197 → Lifetime access)

The Content Membership

BEST FOR: Practitioners who want ongoing updates, evolving strategy, and monthly content drops

DELIVERY: Subscription based payments - Monthly content drops and continued access to content libraries and trainings

WHAT'S INSIDE: Monthly graphics + captions, growing content vault, AI-powered system, trainings, Manychat templates, and ads walkthroughs

IDEAL IF: You want to spend as little time on content as possible through strategic monthly drops and access to the latest strategies

EXPLORE THE MEMBERSHIP!

(Just $84/month when you pay bi-annually → Cancel anytime)

Take a sneak peek at the content calendar ⬇

Take a sneak peek at the membership ⬇

The Content Calendar

"This calendar was exactly what I needed to finally feel confident showing up on social media. I’ve already booked 3 new clients this month and it’s only week two!"

Sarah

IIN, FDN

The Content Calendar

"Before, I felt totally lost on what to post or how to show up. I was randomly sharing tips and crossing my fingers. Now, I have a clear strategy and actual content that works—and it’s been a total game-changer."

Hannah

FNTP

The Content Membership

"I’ve invested in a lot of marketing tools, but nothing compares to how practical and strategic this is. It feels like Madi read my mind and gave me exactly what I needed."

Olivia

IHP

WHAT'S INSIDE THE CONTENT CALENDAR

10 VIDEO MODULES

This isn't just another content calendar where you're sent a Google sheet and told "good luck". Each section of the content calendar is accompanied by video modules to help you understand exactly how to use and take full advantage of the content calendar along with insight for practitioners and coaches into the Instagram platform.

IDEAL CLIENT AND NICHE OUTLINE

After answering the outlined questions regarding your ideal client and niche, you will not only have a completely done-for-you content calendar filled out, but you will also have a clearer understanding of who you are, who you serve and how you show up for them.

GOALS & STRATEGY

To actually move your online presence forward, you need to understand why you are showing up and what your goals are. This section of the content calendar will help you outline what those goals are and help you understand how to get there.

CONTENT PILLARS

Content Pillars!! I'm sure you've heard just how important these are but figuring out exactly what they are can be a bit confusing when you go at it on your own. Based on the answers to your questions, you will have 5 content pillars established for you along with 25 subtopics (in addition to 5 months of outlined content) ready to go, so you never have to worry about running out of content ideas again.

CUSTOMIZED CONTENT CALENDAR

The star of the show!! A done-for-you content calendar full of 5 months of strategic content specifically for your business needs and goals. This calendar gives you specific topics, prompts and content categories to help you accomplish both your social media and business goals. Plus the calendar outlines evergreen content to help you build an online presence that lives on forever and corresponds with your emails.

DONE-FOR-YOU CAPTIONS

We all know captions can be a time suck. But those days are over! Not only will you learn exactly what it takes to write highly engaging and converting captions, you will also have access to 50 pre-written captions tailored to each content category. Just copy, paste and edit and you are good to go!

HASHTAGS

A list of over 800 researched hashtags with full instructions for implementing our agency's hashtag strategy.

ANALYTICS

The most important piece in elevating your online presence is tracking and utilizing analytics. Just plug in your data and the content calendar will track your analytics in an easy to follow graph. Plus, it will guide you in what the data is telling you and how you can use that information to continue to move your strategy forward.

MEME GUIDANCE

Following trends is an important part of staying relevant online and memes are one of the most engaging and relatable trends you can take part in. But sometimes it can be hard to know where to even start. You will recieve my favorite meme tips and tricks along with tangible resources to get started.

EMAIL SEQUENCES

3 done-for-you email sequences complete with an easy to follow flow chart. These sequences make up over 25 emails that guide your audience through 2 separate sales sequences, along with a nurture sequence and 4 evergreen content email templates. This automated flow takes your captured audience from interested lead to paying customer!

YOUR CUSTOM SOCIAL MEDIA STRATEGY

PLUG & PLAY CONTENT CALENDAR

STEP BY STEP VIDEO LESSONS

REAL TIME ANALYTICS TRACKER

OVER 25 DONE FOR YOU EMAILS

THE LAB TESTING CONTENT CALENDAR AND EMAIL SEQUENCES

This lab testing marketing bundle is everything you need to go from confused and stressed to a clear plan of action. You will know exactly what to post, when to post and how to use those posts to take your engaged audience, capture them and turn them into paying clients.

The thing is using social media as a business tool doesn't have to be confusing or overwhelming. You just need to have a clear strategic plan of action. This content calendar helps you to understand your ideal client and how you serve them, and then uses that information to give you a clear plan of action. Then, bundled with them practitioner email sequences, you can take a captured audience and turn them into paying clients.

GET INSTANT ACCESS TO THE BUNDLE!

Hi there, I'm Madi!

FNTP turned digital marketing strategist and the founder of Madi Miller Creative - a marketing agency for functional practitioners.

After five years running my own practice and nearly as many years in the marketing world, I've seen firsthand how many incredible practitioners are stuck spinning their wheels online. That’s why I created the content calendar and membership: to take the guesswork out of content and give you a real, repeatable strategy that actually converts.

Now I help practitioners like you build businesses that are aligned, sustainable, and rooted in service—without spending all day on social media.

JOIN THE CONTENT CALENDAR

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